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As a major part of ongoing strategic work with the Samsung brand, we were tasked with constantly developing new and exciting approaches to product engagement and brand experiences, specifically in the retail channels.

Our outcomes included the development of a chain of hostels across Asia that would supply and showcase Samsung consumer electronics and appliances for laundry and kitchen services, a collective of secret street art shops that partnered with exclusive streetwear brands and artists to create and market unique collaborations on goods and services, and a new luxury retail format that offered localized events and hospitality and featured an interactive, multi-user translucent LCD façade, which was piloted at IFA Berlin in 2014.

This work was completed by our leadership under Cheil MDLab, a previous agency.