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Our team leadership developed the concept and technology planning for an interactive architectural installation at the Samsung Electronics signature flagship store in Shanghai, China.

This award-winning project features user-generated content that is interpreted and displayed across the entire front façade of the building, constantly transforming the streetscape and inviting passers-by to participate with the brand.

Using multiple ubiquitous technologies, we were able to create a dynamic after-hours media destination as well as create an iconic architectural monument to further amplify the brand's presence in China.

This work was completed by our leadership under Cheil MDLab, a previous agency.

Samsung d'light Interactive Technology Showcase in the Gangnam District of Seoul, South Korea. Located at the base of Samsung's main headquarters within Seoul, the d'light space is a series of interactive exhibitions that highlight how new and emerging technologies can be beneficial and to demonstrate how these technologies are used in Samsung products.

The spacious lobby offers the modularity to not only display products, but also to host events and workshops, so that relevant brand programming can support the product demonstration and marketing. The entire exhibition area is connected to a dedicated Samsung retail store in the basement of the building.

This work was completed by our leadership under Cheil MDLab, a previous agency.

For our work on The Bellevue Studio, one of the first fully digitally integrated real estate sales centers, we created large scale theatrical content through drone photography that allowed the sales team to show the views from any unit at multiple times of the day.

The interactives allowed for multiple layers of storytelling for residential, retail, commercial, office, and cultural projects.